online reputation management

online reputation management and article marketing

Online reputation management refers to the process of tracking a company or organization’s actions online and other external entity’s opinions regarding those actions. The process involves reporting and reacting on these opinions by creating a feedback loop.

Article marketing relates to reputation management in the sense of being an action that promotes the company’s efforts and workings. For company websites, increased traffic more often that not translate into increased sales and article marketing has proven most useful and effective in the promotion of websites and services.

One of the most important attributes to search engine optimization is back links, which are the number of web pages that link back to a specific website or page. The more links the higher the ranking. Therefore writing and distributing articles that contain a link to a business owner's website within the 'bio box' result in more back links and will inevitably result in more visitors.

copyright 2008     iseo247  search engine optmization