website analytics

Web analytics refers to the collection of data which is interpreted through easy to use analytics software and user interfaces to help understand user behavior and identify target markets. Analytics software offer a lot more options and supply far more information than standard tracking tools that website owners have access to.

Most tracking tools only supply information on the amount of visitors, recurring visitors, browser options and ISP information. This is all fine, but what if you had information like the time spent on the website, heat maps on popular website areas, geographical information on your customer base as well as goal implementation and management?

Web analytics provides invaluable insights into your website audience and website effectiveness.
which analytics tool do we use?

Although there are various analytics packages on the market. We believe in Google Analytics which is a free service with regular updates and great features. Because Google analytics is free, there are no extra costs related to the setup and implementation of the software.

Another positive with the use of Google analytics is the fact that it allows seamless integration with Google Adwords which allows great tracking and monitoring your return on investment.

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